5. Optimize for the Platform
Each social media platform has its own rules, formats, and preferences — and understanding them is key to going viral. Instagram loves eye-catching visuals and short reels, YouTube favors longer, high-retention videos, Twitter (now X) thrives on punchy takes and threads, and TikTok demands fast-paced, relatable content. You must format your content to match what works best on the platform. Use proper dimensions, captions, subtitles, relevant hashtags, and thumbnails. Even small things like video duration or using platform-native tools (like Instagram’s Reels editor) can affect how the algorithm promotes your content. Create smart — not just loud.
