Timing & Trends Matter

4. Timing & Trends Matter

Virality doesn’t happen in a vacuum — timing is everything. Even the best content can fail if it's posted at the wrong time. You need to understand when your audience is most active on the platform you’re using. But just as important is tapping into **trends** while they’re still hot. Use trending audio, hashtags, or challenges — but give them your unique twist. Don’t blindly copy. The algorithm favors content that rides the wave of current interest. Timing your post to align with a popular topic or viral trend can give your content a major boost in visibility, allowing you to reach far beyond your usual audience.

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